Lifecycles: Albertsons (Park City)
Lifecycles uses short time-lapse films to educate consumers on the produce they purchase by showing the growing process as it happens in the field. In 2010, lifecycles was installed at the Albertson’s Fresh Market in Park City, Utah as part of the Sundance Film Festival. When approaching a selected vegetable, a LCD screen displays that plant’s entire life cycle. Sounds of microscopic growth accompanied by musical arrangements from invited composers, project down onto the consumers as they pass through the marketplace, reconnecting them to the land and time based concepts integral to the agricultural process.